Marketing a Marquee Hire Business

Essential Marketing Strategies for Launching Your Marquee Hire Business

The marquee hire industry offers endless potential to create memorable event spaces. But in a competitive market, reaching potential clients quickly and consistently is vital. To help you make your mark, here are innovative and effective marketing approaches to get your marquee hire business noticed.

Digital Marketing: Creating a Strong Online Presence

Website Essentials and SEO

A professional website is essential. Not only does it give potential clients a space to learn about your offerings, but it also enables seamless enquiries and bookings. Make your site simple, responsive, and filled with images that showcase your marquee setups. When paired with Local SEO strategies—like using location-specific keywords (e.g., “marquee hire in [City]”)—your website can rank higher in search results.

Google Business Profile is another essential tool for visibility. Claim your business, update contact info, and post images from recent events. Encouraging clients to leave reviews will also boost your credibility.

Social Media Marketing

Platforms like Instagram, Facebook, and TikTok provide a prime opportunity for showcasing the visual appeal of marquees. Share setup videos, before-and-after transformations, and client testimonials to engage viewers. On Facebook and Instagram, targeted ads with local demographics can effectively reach potential clients in your service area.

TIP: Use reels and stories to give a “behind-the-scenes” look at setting up events. This not only humanises your brand but also engages users with your creative process.

Content Marketing

Blogging or vlogging about marquee hire and event tips can drive organic traffic and demonstrate your industry knowledge. Potential topics include:

• “Tips for Choosing the Perfect Marquee Size for Your Event”

• “5 Unique Marquee Ideas for a Memorable Wedding Reception”

These posts can improve SEO and keep visitors engaged with helpful content.

Local Radio Advertising: Building Awareness in Your Community

While digital channels are powerful, don’t overlook local radio advertising, which remains effective in community-driven markets.

Community-Focused Ad Spots

Partner with local radio stations to run targeted ads, especially during event season. By investing in shorter, impactful ads, you can consistently remind listeners of your marquee hire services. Many stations offer community spotlights that can connect your brand with local events.

Event Sponsorship and Promotions

Consider sponsoring community events that align with your brand. For example, sponsoring local music festivals or charity events can give you opportunities to set up a marquee at the event, giving attendees a chance to see your product in action while hearing your brand name frequently.

Print Advertising: Building Trust Through Tangible Media

Print advertising still has an essential place, especially in niche markets. Physical media can give you credibility and reach audiences who may not be active online.

Event and Trade Publications

Look for event-related publications, such as wedding magazines or local lifestyle guides, to reach wedding planners, venue managers, and others in the events sector. Featuring an ad with a compelling photo and concise call to action will resonate with readers planning big events.

Brochures, Business Cards, and Flyers

Leaving brochures or business cards at popular venues, florists, and rental supply stores in your area can act as a small, steady lead source. With eye-catching design and concise information, printed materials can be a great leave-behind after a setup or site visit.

Out-of-Home (OOH) Marketing: Expanding Your Reach Offline

OOH marketing keeps your brand visible in unexpected places, which can be particularly effective in local communities.

Vehicle Wrapping

Turning your setup or delivery van into a mobile billboard is an effective way to get noticed. Every trip to a client’s venue can help you reach potential clients, as people spot your branding around town.

Banners at Partner Venues

Consider partnering with popular venues where you’ve set up marquees in the past. Many venue owners are open to display banners for vendors who are regularly on-site, giving you brand presence during events.

Unconventional OOH Opportunities

Look into advertising on community noticeboards, or even sponsoring spots at farmers’ markets or local fairs. Seasonal events are prime opportunities for visible marquee setups with discreetly placed branding, allowing attendees to experience your products first hand.

Directory Listings: Make Your Business Easy to Find

Signing up for local and industry-specific directories can significantly boost your visibility, helping potential clients find your business on various platforms.

Online Directories

Start by listing your business on essential directories like Google Business Profile, Yelp, and Yell. These platforms often rank well on search engines, making it easier for people searching for marquee hire services in your area to find you.

Industry-Specific Directories

Explore niche event directories, such as UKBride, EventHire Association, or local wedding planning sites. Many of these directories are frequently browsed by people actively looking for suppliers, which means more relevant traffic to your site.

Networking Platforms

Don’t forget about community and networking directories, such as local business chambers or community sites. Listing yourself as a local marquee hire provider in these directories can establish your business within the local network, potentially leading to partnerships and referrals.

Marketing Smarter for Greater Success

Marketing your marquee hire business requires both creative and strategic thinking. By blending digital and traditional marketing tactics and taking advantage of directory listings, you can build awareness, earn trust, and connect with clients in various spaces, both online and offline. So, pick a mix of these strategies that resonates with your goals, and watch your brand grow into a marquee name in the industry.